East Ham Market, Myrtle Road, has become an important asset to the local community. Opened in 1922 it filled the gap between street markets and high street shops. It contains a large variety of shops and a cafe. What few people outside the market know is that in January 2002 this café was the location for the shooting of ‘Pure’, an uplifting British-made film about a family’s struggle to survive London. The filming brought a number of actors  including Lord of the Rings and Moulin Rouge star David Wenham.